Cultural competence consists of cognitive and behavioral skills that lead to effective communication across diverse cultures (Chiu et al., 2013). Participation in cultural festivals significantly increases appreciation for diversity, cultural knowledge, and intercultural communication skills (Nieto & Booth, 2009). This highlights the essential role of intercultural events in promoting cultural competence among students. Our event provides an opportunity for students to challenge their cultural assumptions, be exposed to diverse perspectives and values, and cultivate skills to facilitate meaningful intercultural relationships.

Cultural competence is essential in the modern globalized world where collaboration spans borders. Research showed that students with cultural competence are more attractive to employers by contributing effectively to international teams, communicating with clients from different countries, and adapting to the demands of a globalized job market (Griffith et al., 2016; Johnson et al., 2016). Multinational corporations are craving employees who can navigate diverse cultural contexts. Students with this proficiency build strong relationships with people from diverse backgrounds, fostering trust, and cooperation. Most importantly, students can maintain their competitiveness in the workplace.

Hence, the project provides a fertile ground for transformative learning by exposing students to new cultures and engaging in open discussions, through which they engage in critical thinking, questioning their cultural frameworks, and exploring alternative viewpoints. This allows them to develop a deeper understanding of cultural complexity, challenge their preconceived notions, and grow personally and interculturally (Mezirow, 1997).